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Avocado toast is a form of open sandwich, consisting of toast and mashed avocado, and any of a variety of spices and flavorful ingredients. The most popular include salt and black pepper, lemon juice or other citrus flavors, olive oil, hummus, vinegar, red pepper, feta, duqqa and tomato.

Avocado toast became a food trend of the 2010s, however has appeared on café menus since at least the 1990s. There as been several debates about where the dish first appeared on menus. Following avocado toast's elevation to trend status, the act of ordering avocado toast at a café was criticized as a symbol of frivolous spending. [source needed]

Origins

Avocados are grown around the world in tropical climates, historically in Mesoamerica and Northern South America.^[1] The trees and fruit have been cultivated by pre-Columbian civilizations from South Central Mexico for nearly 9,000 years.^[1]^[2]

Sliced or mashed avocado has been eaten on some sort of bread, flatbread, or tortilla (often heated or toasted) for centuries, before any documented or written history. In Chile, avocado on marraqueta or "pan con palta" or "tostadas con palta" is a common traditional breakfast^[3] and has been eaten since at least 1926, as the recipe is written in the book "Manual de Cocina" by Lucia Larrain Bulnes.

The consumption of avocados on bread or toast has been reported in various sources from the late 19th century onward however, there has been debate over when the dish first appeared on menus. In the San Francisco Bay Area, people have been eating avocado toast since at least 1885.^[3]^[4] In 1915, the California Avocado Association described serving small squares of avocado toast as an appetizer.^[5] In an article published in The New Yorker on 1 May 1937, titled "Avocado, or the Future of Eating", the writer eats "avocado sandwich on whole wheat and a lime rickey."^[6] In 1962, an article in The New York Times showcased a "special" way to serve avocado as the filling of a toasted sandwich. According to The Washington Post, chef Bill Granger may have been the first person to put avocado toast on a modern café menu in 1993 in Sydney,^[7] although the dish is documented in Brisbane, Australia, as early as 1929.^[8] In 1999, food writer Nigel Slater published a recipe for an avocado "bruschetta" in The Guardian. The journalist and editor Lauren Oyler credited Cafe Gitane with bringing the dish to the United States in its "Instagrammable" form, as it grew as a food trend.

Variations

Variations include avocado on sweet potato toast,^[9] avocado and Vegemite toast,^[10] French toast with avocado and Parmesan,^[11] avocado toast fingers with soft-boiled eggs,^[12] avocado and baked beans on toast,^[13] and avocado and feta smash^{[clarification needed]} on toasted rye.^[14] Another common variation is toast with smashed avocados, soft-boiled egg, and other toppings, often including hot sauce.^[15]

Modern day

Celebrities such as Gwyneth Paltrow have been credited with the popularization of avocado toast through her recipe book, It's All Good. The dish was popularized on social media, with many food bloggers recreating the dish. Bon Appétit magazine published a recipe for "Your New Avocado Toast" in its January 2015, and by 2016, the dish was being depicted on T-shirts, with the Washington Post calling it "more than just a meal – it's a meme".^[7]

Jayne Orenstein of The Washington Post reports, "avocado toast has come to define what makes food trends this decade: It's healthy and yet ever-so-slightly indulgent. It can be made vegan and gluten-free."

Economy

Some writers argue that its popularity overlaps with the clean living movement.^[16] The fad has reportedly increased the price of avocados.^[17]^[18] The popularity and demand for avocados has placed unprecedented pressure on the environment, leading to a reaction by some environmentally aware cafés, which have now removed avocado toast from their menus.^[19]^[20]^[21]

In Australia in late 2016, consumption of avocado smashed on toast became a target of criticism, after columnist Bernard Salt in The Australian wrote an article about how "young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more", arguing that they should be saving to buy a house instead.^[22] (Salt later said that his piece was intended as satire, ^[23] however, the article was interpreted as criticizing the dish as a symbol of frivolous spending. [source needed]

References

^ ^a ^b Landon, Amanda J. (2009). "Domestication and Significance of Persea americana, the Avocado, in Mesoamerica". Nebraska Anthropologist. 47. Retrieved 20 February 2019.
^ Schaffer, B (2013). The avocado: botany, production and uses. Wallingford, Oxfordshire, UK: CABI. ISBN 978-1-84593-701-0.
^ ^a ^b "General Notes". Daily Alta California. California Digital Newspaper Collection. University of California. 5 November 1885. Archived from the original on 11 August 2017. Retrieved 22 July 2017.
^ Pereira, Alyssa (21 July 2017). "San Franciscans have been making avocado toast for more than 130 years". SFGate. Retrieved 22 July 2017.
^ California Avocado Association (1915). "Annual Report" (PDF). Avocado Source. Archived (PDF) from the original on 10 September 2004. Retrieved 15 March 2021.
^ Oyler, Lauren. "My Fruitful Search for the Origins of Avocado Toast". Broadly. Vice. Retrieved 1 March 2017.
^ ^a ^b Orenstein, Jayne. "How the Internet became ridiculously obsessed with avocado toast". The Washington Post. Archived from the original on 7 May 2016. Retrieved 1 March 2017.
^ O'Connell, Jan (17 September 1920). "1929 Avocado on toast first mentioned". Australian food history timeline. Archived from the original on 21 April 2019. Retrieved 15 March 2021.
^ "Avocado Bruschetta on Sweet Potato Toast". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 23 April 2017.
^ "Avocado and Vegemite Toast". Australian Avocados. Hort Innovation. Archived from the original on 25 February 2017. Retrieved 15 March 2021.
^ "French Toast with Avocado & Shaved Parmesan". Australian Avocados. Hort Innovation. Archived from the original on 23 April 2017. Retrieved 15 March 2021.
^ "Avocado Toast Finger with Soft-Boiled Eggs". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 24 April 2017.
^ "Avocado and Baked Beans on Toast". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 23 April 2017.
^ "Avocado and Feta Smash on Toasted Rye". Australian Avocados. Hort Innovation. Archived from the original on 21 April 2017. Retrieved 15 March 2021.
^ Krista (15 May 2017). "Smashed Avocado Toast with Soft Boiled Egg". Joyful Healthy Eats. Archived from the original on 19 May 2017. Retrieved 15 March 2021.
^ Goldfield, Hannah. "The Trend is Toast". The New Yorker. Conde Nast. Archived from the original on 22 July 2014. Retrieved 1 March 2017.
^ Verhage, Julie (8 May 2017). "From unicorns to avocado toast, hipster fads jack up food prices". Houston Chronicle. Retrieved 20 May 2017.
^ Brown, Genevieve Shaw (8 September 2014). "Why Avocado Toast Is the Hottest New Breakfast Food". ABC News. Archived from the original on 9 September 2014. Retrieved 8 March 2017.
^ Barr, Sabrina (2 December 2018). "Avocados banned from trendy cafes over environmental concerns". The Independent. Retrieved 15 March 2021.
^ Howell, Madeleine; May, Gareth (4 April 2019). "The hidden cruelty of the cashew industry – and the other fashionable foods that aren't as virtuous as they appear". The Telegraph. Retrieved 15 March 2021.
^ "The Avocado War". Rotten. Season 2. Episode 1. 4 October 2019. Netflix.
^ Salt, Bernard (16 October 2016). "Evils of the hipster cafe". The Australian. Retrieved 27 March 2017.
^ Salt, Bernard (21 October 2016). "Tweet all you like, but avo look at what was written". The Australian. Retrieved 14 September 2023.

[Landon_2009-1] Landon, Amanda J. (2009). "Domestication and Significance of Persea americana, the Avocado, in Mesoamerica". Nebraska Anthropologist. 47. Retrieved 20 February 2019.

[Schaffer_2013-2] Schaffer, B (2013). The avocado: botany, production and uses. Wallingford, Oxfordshire, UK: CABI. ISBN 978-1-84593-701-0.

[:0-3] "General Notes". Daily Alta California. California Digital Newspaper Collection. University of California. 5 November 1885. Archived from the original on 11 August 2017. Retrieved 22 July 2017.

[4] Pereira, Alyssa (21 July 2017). "San Franciscans have been making avocado toast for more than 130 years". SFGate. Retrieved 22 July 2017.

[5] California Avocado Association (1915). "Annual Report" (PDF). Avocado Source. Archived (PDF) from the original on 10 September 2004. Retrieved 15 March 2021.

[Oyler-6] Oyler, Lauren. "My Fruitful Search for the Origins of Avocado Toast". Broadly. Vice. Retrieved 1 March 2017.

[WaPo-7] Orenstein, Jayne. "How the Internet became ridiculously obsessed with avocado toast". The Washington Post. Archived from the original on 7 May 2016. Retrieved 1 March 2017.

[8] O'Connell, Jan (17 September 1920). "1929 Avocado on toast first mentioned". Australian food history timeline. Archived from the original on 21 April 2019. Retrieved 15 March 2021.

[9] "Avocado Bruschetta on Sweet Potato Toast". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 23 April 2017.

[10] "Avocado and Vegemite Toast". Australian Avocados. Hort Innovation. Archived from the original on 25 February 2017. Retrieved 15 March 2021.

[11] "French Toast with Avocado & Shaved Parmesan". Australian Avocados. Hort Innovation. Archived from the original on 23 April 2017. Retrieved 15 March 2021.

[12] "Avocado Toast Finger with Soft-Boiled Eggs". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 24 April 2017.

[13] "Avocado and Baked Beans on Toast". Australian Avocados. Hort Innovation. Archived from the original on 13 February 2019. Retrieved 23 April 2017.

[14] "Avocado and Feta Smash on Toasted Rye". Australian Avocados. Hort Innovation. Archived from the original on 21 April 2017. Retrieved 15 March 2021.

[15] Krista (15 May 2017). "Smashed Avocado Toast with Soft Boiled Egg". Joyful Healthy Eats. Archived from the original on 19 May 2017. Retrieved 15 March 2021.

[Goldfield-16] Goldfield, Hannah. "The Trend is Toast". The New Yorker. Conde Nast. Archived from the original on 22 July 2014. Retrieved 1 March 2017.

[17] Verhage, Julie (8 May 2017). "From unicorns to avocado toast, hipster fads jack up food prices". Houston Chronicle. Retrieved 20 May 2017.

[18] Brown, Genevieve Shaw (8 September 2014). "Why Avocado Toast Is the Hottest New Breakfast Food". ABC News. Archived from the original on 9 September 2014. Retrieved 8 March 2017.

[19] Barr, Sabrina (2 December 2018). "Avocados banned from trendy cafes over environmental concerns". The Independent. Retrieved 15 March 2021.

[20] Howell, Madeleine; May, Gareth (4 April 2019). "The hidden cruelty of the cashew industry – and the other fashionable foods that aren't as virtuous as they appear". The Telegraph. Retrieved 15 March 2021.

[21] "The Avocado War". Rotten. Season 2. Episode 1. 4 October 2019. Netflix.

[22] Salt, Bernard (16 October 2016). "Evils of the hipster cafe". The Australian. Retrieved 27 March 2017.

[23] Salt, Bernard (21 October 2016). "Tweet all you like, but avo look at what was written". The Australian. Retrieved 14 September 2023.

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@@ Line 1: / Line 1: @@
 {{Short description|Open sandwich, toasted}}
 {{Use dmy dates|date=July 2022}}
+[[File:Avocado toast at Voyager Espresso (33134505776).jpg|thumb|Avocado toast]]'''Avocado toast''' is a form of [[open sandwich]], consisting of [[Toast (food)|toast]] and mashed [[avocado]], and any of a variety of spices and flavorful ingredients. The most popular include salt and black pepper, lemon juice or other [[citrus]] flavors, olive oil, hummus, vinegar, red pepper, [[feta]], [[duqqa]] and tomato.
-[[File:Avocado toast at Voyager Espresso (33134505776).jpg|thumb|Avocado toast]]
-'''Avocado toast''' is a type of [[open sandwich]] consisting of [[Toast (food)|toast]] with mashed [[avocado]], and any of a variety of spices and flavorful ingredients. The most popular are usually salt and black pepper, sometimes lemon juice or other [[citrus]], while others include olive oil, hummus, vinegar, red pepper, [[feta]], [[duqqa]] and tomato.
-Avocado toast became a food trend of the 2010s. It has appeared on café menus since at least the 1990s. Following avocado toast's elevation to [[Food trends|trend status]], the act of ordering avocado toast at a café was criticized as a symbol of frivolous spending.
+Avocado toast became a food trend of the 2010s, however has appeared on café menus since at least the 1990s. There as been several debates about where the dish first appeared on menus. Following avocado toast's elevation to [[Food trends|trend status]], the act of ordering avocado toast at a café was criticized as a symbol of frivolous spending. [''[[Wikipedia:NOTRS|source needed]]'']
 == Origins ==
 [[File:Ingredients for avocado toast.jpg|thumb|Ingredients for avocado toast]]
-Avocados are a native fruit of the Americas with their likely origin being Central Mexico.<ref name="Landon 2009"/> The trees and fruit have been cultivated by pre-Columbian civilizations from South Central Mexico for nearly 9,000 years.<ref name="Landon 2009">{{cite journal|last1=Landon|first1=Amanda J.|title=Domestication and Significance of Persea americana, the Avocado, in Mesoamerica|journal=Nebraska Anthropologist|date=2009|volume=47|url=http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1046&context=nebanthro|access-date=20 February 2019}}</ref><ref name="Schaffer 2013">{{cite book|last=Schaffer|first=B|title=The avocado: botany, production and uses|publisher=CABI|year=2013|isbn=978-1-84593-701-0|location=Wallingford, Oxfordshire, UK}}</ref>
+Avocados are grown around the world in tropical climates, historically in Mesoamerica and Northern South America.<ref name="Landon 2009"/> The trees and fruit have been cultivated by pre-Columbian civilizations from South Central Mexico for nearly 9,000 years.<ref name="Landon 2009">{{cite journal|last1=Landon|first1=Amanda J.|title=Domestication and Significance of Persea americana, the Avocado, in Mesoamerica|journal=Nebraska Anthropologist|date=2009|volume=47|url=http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1046&context=nebanthro|access-date=20 February 2019}}</ref><ref name="Schaffer 2013">{{cite book|last=Schaffer|first=B|title=The avocado: botany, production and uses|publisher=CABI|year=2013|isbn=978-1-84593-701-0|location=Wallingford, Oxfordshire, UK}}</ref>
-Sliced or mashed avocado has been eaten on some sort of bread, flatbread, or tortilla (often heated or toasted) since humans first started consuming bread and avocados, and before any documented or written history. In Chile avocado on [[marraqueta]] or "pan con palta" or "tostadas con palta" is a common traditional breakfast.<ref name=":0" /> and has been eaten since at least 1926, as the recipe is written in the book "Manual de Cocina" by Lucia Larrain Bulnes.
+Sliced or mashed avocado has been eaten on some sort of bread, flatbread, or tortilla (often heated or toasted) for centuries, before any documented or written history. In Chile, avocado on [[marraqueta]] or "pan con palta" or "tostadas con palta" is a common traditional breakfast<ref name=":0" /> and has been eaten since at least 1926, as the recipe is written in the book "Manual de Cocina" by Lucia Larrain Bulnes.
+The consumption of avocados on bread or toast has been reported in various sources from the late 19th century onward however, there has been debate over when the dish first appeared on menus. In the [[San Francisco Bay Area]], people have been eating avocado toast since at least 1885.<ref name=":0">{{Cite web|date=5 November 1885|title=General Notes|url=https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=DAC18851105.2.30.7&dliv=none&e=-----1935--en--20--1-byDA-txt-txIN-avocado-------1|url-status=live|access-date=22 July 2017|website=Daily Alta California. California Digital Newspaper Collection|publisher=[[University of California]]|archive-url=https://web.archive.org/web/20170811143351/https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=DAC18851105.2.30.7&dliv=none&e=-----1935--en--20--1-byDA-txt-txIN-avocado-------1 |archive-date=2017-08-11 }}</ref><ref>{{Cite news|last=Pereira|first=Alyssa|date=21 July 2017|title=San Franciscans have been making avocado toast for more than 130 years|work=SFGate|url=http://www.sfgate.com/food/article/1927-San-Francisco-Chronicle-Avocado-Toast-Recipe-11306098.php|access-date=22 July 2017}}</ref> In 1915, the California Avocado Association described serving small squares of avocado toast as an appetizer.<ref>{{cite web|last=California Avocado Association|date=1915|title=Annual Report|url=http://www.avocadosource.com/CAS_Yearbooks/CAS_01_1915/CAS_1915_PG_91-93.pdf|url-status=live|access-date=15 March 2021|website=Avocado Source|archive-url=https://web.archive.org/web/20040910020000/http://www.avocadosource.com:80/CAS_Yearbooks/CAS_01_1915/CAS_1915_PG_91-93.pdf |archive-date=2004-09-10 }}</ref> In an article published in ''[[The New Yorker]]'' on 1 May 1937, titled "Avocado, or the Future of Eating", the writer eats "avocado sandwich on whole wheat and a lime [[rickey (cocktail)|rickey.]]"<ref name="Oyler">{{cite web|last1=Oyler|first1=Lauren|title=My Fruitful Search for the Origins of Avocado Toast |url=https://www.vice.com/en_us/article/59mz55/my-fruitful-search-for-the-origins-of-avocado-toast|website=Broadly|publisher=Vice|access-date=1 March 2017}}</ref> In 1962, an article in ''[[The New York Times]]'' showcased a "special" way to serve avocado as the filling of a toasted sandwich. According to ''[[The Washington Post]]'', chef [[Bill Granger]] may have been the first person to put avocado toast on a modern café menu in 1993 in Sydney,<ref name="WaPo">{{cite news|last1=Orenstein|first1=Jayne|title=How the Internet became ridiculously obsessed with avocado toast|url=https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/|url-status=live|access-date=1 March 2017|newspaper=[[The Washington Post]]|archive-url=https://web.archive.org/web/20160507131230/https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/ |archive-date=2016-05-07 }}</ref> although the dish is documented in [[Brisbane, Australia]], as early as 1929.<ref>{{Cite web|last=O'Connell|first=Jan|title=1929 Avocado on toast first mentioned|url=https://australianfoodtimeline.com.au/avocado-on-toast/|url-status=live|access-date=15 March 2021|website=Australian food history timeline|date=17 September 1920 |archive-url=https://web.archive.org/web/20190421085237/https://australianfoodtimeline.com.au/avocado-on-toast/ |archive-date=2019-04-21 }}</ref> In 1999, food writer [[Nigel Slater]] published a recipe for an avocado "[[bruschetta]]" in ''[[The Guardian]]''. The journalist and editor Lauren Oyler credited Cafe Gitane with bringing the dish to the United States in its "[[Instagram]]mable" form, as it grew as a food trend.
-In some countries in the Americas, avocado toast for breakfast has been such a dietary staple that there is no documentation, nor was there a reason to document (such as in a recipe) such a basic, simple spread on toast.<ref>{{Cite web|last=Salmi|first=Noelle|date=29 November 2018|title=Why Chile is the perfect gateway trip to South America|url=https://matadornetwork.com/read/chile-gateway-trip-south-america/|url-status=live|access-date=15 March 2021|website=Matador Network|archive-url=https://web.archive.org/web/20181206120620/https://matadornetwork.com/read/chile-gateway-trip-south-america/ |archive-date=2018-12-06 }}</ref><ref>{{Cite web|last=Huddleston|first=Justina|date=20 June 2018|title=The Crazy, International, and Delicious History of Avocado Toast|url=https://www.brit.co/history-of-avocado-toast/|url-status=live|access-date=15 March 2021|website=Brit+Co|publisher=Brit Media, Inc|archive-url=https://web.archive.org/web/20190221000057/https://www.brit.co/history-of-avocado-toast/ |archive-date=2019-02-21 }}</ref>{{better source|date=May 2021}}
+=== Variations ===
-The consumption of avocados on bread or toast has been reported in various sources from the late 19th century onward. In the [[San Francisco Bay Area]], people have been eating avocado toast since at least 1885.<ref name=":0">{{Cite web|date=5 November 1885|title=General Notes|url=https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=DAC18851105.2.30.7&dliv=none&e=-----1935--en--20--1-byDA-txt-txIN-avocado-------1|url-status=live|access-date=22 July 2017|website=Daily Alta California. California Digital Newspaper Collection|publisher=[[University of California]]|archive-url=https://web.archive.org/web/20170811143351/https://cdnc.ucr.edu/cgi-bin/cdnc?a=d&d=DAC18851105.2.30.7&dliv=none&e=-----1935--en--20--1-byDA-txt-txIN-avocado-------1 |archive-date=2017-08-11 }}</ref><ref>{{Cite news|last=Pereira|first=Alyssa|date=21 July 2017|title=San Franciscans have been making avocado toast for more than 130 years|work=SFGate|url=http://www.sfgate.com/food/article/1927-San-Francisco-Chronicle-Avocado-Toast-Recipe-11306098.php|access-date=22 July 2017}}</ref> In 1915, the California Avocado Association described serving small squares of avocado toast as an appetizer.<ref>{{cite web|last=California Avocado Association|date=1915|title=Annual Report|url=http://www.avocadosource.com/CAS_Yearbooks/CAS_01_1915/CAS_1915_PG_91-93.pdf|url-status=live|access-date=15 March 2021|website=Avocado Source|archive-url=https://web.archive.org/web/20040910020000/http://www.avocadosource.com:80/CAS_Yearbooks/CAS_01_1915/CAS_1915_PG_91-93.pdf |archive-date=2004-09-10 }}</ref> In an article published in ''[[The New Yorker]]'' on 1 May 1937, titled "Avocado, or the Future of Eating", the writer eats "avocado sandwich on whole wheat and a lime [[rickey (cocktail)|rickey.]]"<ref name="Oyler">{{cite web|last1=Oyler|first1=Lauren|title=My Fruitful Search for the Origins of Avocado Toast |url=https://www.vice.com/en_us/article/59mz55/my-fruitful-search-for-the-origins-of-avocado-toast|website=Broadly|publisher=Vice|access-date=1 March 2017}}</ref> In 1962, an article in ''[[The New York Times]]'' showcased a "special" way to serve avocado as the filling of a toasted sandwich. According to ''[[The Washington Post]]'', chef [[Bill Granger]] may have been the first person to put avocado toast on a modern café menu in 1993 in Sydney,<ref name="WaPo">{{cite news|last1=Orenstein|first1=Jayne|title=How the Internet became ridiculously obsessed with avocado toast|url=https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/|url-status=live|access-date=1 March 2017|newspaper=[[The Washington Post]]|archive-url=https://web.archive.org/web/20160507131230/https://www.washingtonpost.com/news/wonk/wp/2016/05/06/how-the-internet-became-ridiculously-obsessed-with-avocado-toast/ |archive-date=2016-05-07 }}</ref> although the dish is documented in [[Brisbane, Australia]], as early as 1929.<ref>{{Cite web|last=O'Connell|first=Jan|title=1929 Avocado on toast first mentioned|url=https://australianfoodtimeline.com.au/avocado-on-toast/|url-status=live|access-date=15 March 2021|website=Australian food history timeline|date=17 September 1920 |archive-url=https://web.archive.org/web/20190421085237/https://australianfoodtimeline.com.au/avocado-on-toast/ |archive-date=2019-04-21 }}</ref> In 1999, food writer [[Nigel Slater]] published a recipe for an avocado "[[bruschetta]]" in ''[[The Guardian]]''. The journalist and editor Lauren Oyler credited Cafe Gitane with bringing the dish to the United States in its "[[Instagram]]mable" form, as it grew as a food trend. Chloe Osborne, the consulting chef at Cafe Gitane in [[Manhattan]], who first put avocado toast on its menu, tried it herself for the first time in [[Queensland, Australia]], in the mid-1970s.<ref name="Oyler" />{{better source|date=May 2021}}
+Variations include avocado on [[sweet potato]] toast,<ref>{{cite web |title=Avocado Bruschetta on Sweet Potato Toast |url=http://australianavocados.com.au/recipes/avocado-bruschetta-sweet-potato-toast |url-status=dead |archive-url=https://web.archive.org/web/20190213010111/http://australianavocados.com.au/recipes/avocado-bruschetta-sweet-potato-toast |archive-date=13 February 2019 |access-date=23 April 2017 |website=Australian Avocados |publisher=Hort Innovation}}</ref> avocado and [[Vegemite]] toast,<ref>{{cite web |title=Avocado and Vegemite Toast |url=http://australianavocados.com.au/recipes/avocado-and-vegemite-toast |url-status=live |archive-url=https://web.archive.org/web/20170225074713/http://australianavocados.com.au/recipes/avocado-and-vegemite-toast |archive-date=2017-02-25 |access-date=15 March 2021 |website=Australian Avocados |publisher=Hort Innovation}}</ref> [[French toast]] with avocado and Parmesan,<ref>{{cite web |title=French Toast with Avocado & Shaved Parmesan |url=http://australianavocados.com.au/recipes/french-toast-avocado-shaved-parmesan |url-status=live |archive-url=https://web.archive.org/web/20170423154822/http://australianavocados.com.au/recipes/french-toast-avocado-shaved-parmesan |archive-date=2017-04-23 |access-date=15 March 2021 |website=Australian Avocados |publisher=Hort Innovation}}</ref> avocado toast [[Soldiers (food)|fingers]] with [[soft-boiled egg]]s,<ref>{{cite web |title=Avocado Toast Finger with Soft-Boiled Eggs |url=http://australianavocados.com.au/recipes/avocado-toast-finger-soft-boiled-eggs |url-status=dead |archive-url=https://web.archive.org/web/20190213005755/http://australianavocados.com.au/recipes/avocado-toast-finger-soft-boiled-eggs |archive-date=13 February 2019 |access-date=24 April 2017 |website=Australian Avocados |publisher=Hort Innovation}}</ref> avocado and [[baked beans]] on toast,<ref>{{cite web |title=Avocado and Baked Beans on Toast |url=http://australianavocados.com.au/recipes/avocado-and-baked-beans-toast |url-status=dead |archive-url=https://web.archive.org/web/20190213064149/http://australianavocados.com.au/recipes/avocado-and-baked-beans-toast |archive-date=13 February 2019 |access-date=23 April 2017 |website=Australian Avocados |publisher=Hort Innovation}}</ref> and avocado and [[feta]] smash{{Clarify|reason=WHAT IS THE DIFFERENCE BETWEEN MASHED AND SMASHED, IF ANY? ARE THEY SYNONYMOUS?|date=January 2024}} on toasted rye.<ref>{{cite web |title=Avocado and Feta Smash on Toasted Rye |url=http://australianavocados.com.au/recipes/avocado-and-feta-smash-toasted-rye |url-status=live |archive-url=https://web.archive.org/web/20170421111353/http://australianavocados.com.au:80/recipes/avocado-and-feta-smash-toasted-rye |archive-date=2017-04-21 |access-date=15 March 2021 |website=Australian Avocados |publisher=Hort Innovation}}</ref> Another common variation is toast with smashed avocados, soft-boiled egg, and other toppings, often including hot sauce.<ref>{{cite web |last=Krista |date=15 May 2017 |title=Smashed Avocado Toast with Soft Boiled Egg |url=https://www.joyfulhealthyeats.com/avocado-toast-with-soft-boiled-egg/ |url-status=live |archive-url=https://web.archive.org/web/20170519205230/http://www.joyfulhealthyeats.com:80/avocado-toast-with-soft-boiled-egg/ |archive-date=2017-05-19 |access-date=15 March 2021 |website=Joyful Healthy Eats}}</ref>
 == Modern day ==
 [[File:2014 avocado salad tomato salsa toasted baguette.jpg|thumb|Avocado toast topped with tomato and olive salsa, served with a cup of coffee]]
-Jayne Orenstein of ''The Washington Post'' reports, "avocado toast has come to define what makes food trends this decade: It's healthy and yet ever-so-slightly indulgent. It can be made vegan and gluten-free." [[Gwyneth Paltrow]] has been credited with the popularization of avocado toast through her recipe book, ''It's All Good''. The dish was popularized on social media, with many food bloggers recreating the dish. ''[[Bon Appétit]]'' magazine published a recipe for "Your New Avocado Toast" in its January 2015, and by 2016, the dish was being depicted on T-shirts, with the ''Washington Post'' calling it "more than just a meal&nbsp;– it's a meme".<ref name="WaPo" />
+Celebrities such as [[Gwyneth Paltrow]] have been credited with the popularization of avocado toast through her recipe book, ''It's All Good''. The dish was popularized on social media, with many food bloggers recreating the dish. ''[[Bon Appétit]]'' magazine published a recipe for "Your New Avocado Toast" in its January 2015, and by 2016, the dish was being depicted on T-shirts, with the ''Washington Post'' calling it "more than just a meal&nbsp;– it's a meme".<ref name="WaPo" />
+Jayne Orenstein of ''The Washington Post'' reports, "avocado toast has come to define what makes food trends this decade: It's healthy and yet ever-so-slightly indulgent. It can be made vegan and gluten-free."
-Some writers argue that its popularity overlaps with the [[clean living movement]].<ref name="Goldfield">{{cite magazine|last1=Goldfield|first1=Hannah|title=The Trend is Toast|url=http://www.newyorker.com/culture/culture-desk/the-trend-is-toast|url-status=live|access-date=1 March 2017|magazine=[[The New Yorker]]|publisher=[[Conde Nast]]|archive-url=https://web.archive.org/web/20140722084649/http://www.newyorker.com/culture/culture-desk/the-trend-is-toast |archive-date=2014-07-22 }}</ref> The fad has reportedly increased the price of avocados.<ref>{{Cite news|last=Verhage|first=Julie|date=8 May 2017|title=From unicorns to avocado toast, hipster fads jack up food prices|work=[[Houston Chronicle]]|url=http://www.chron.com/life/food/article/From-unicorns-to-avocado-toast-hipster-fads-jack-11130208.php|access-date=20 May 2017}}</ref><ref>{{cite web|last=Brown|first=Genevieve Shaw|date=8 September 2014|title=Why Avocado Toast Is the Hottest New Breakfast Food|url=https://abcnews.go.com/Lifestyle/avocado-toast-hottest-breakfast-food/story?id=25216095|url-status=live|access-date=8 March 2017|work=[[ABC News]]|archive-url=https://web.archive.org/web/20140909024930/http://abcnews.go.com/Lifestyle/avocado-toast-hottest-breakfast-food/story?id=25216095 |archive-date=2014-09-09 }}
-</ref>
+==Economy==
-The popularity and demand for avocados has placed unprecedented pressure on the environment, leading to a reaction by some environmentally aware cafés, which have now removed avocado toast from their menus.<ref>{{Cite news|last=Barr|first=Sabrina|date=2 December 2018|title=Avocados banned from trendy cafes over environmental concerns|work=[[The Independent]]|url=https://www.independent.co.uk/climate-change/news/avocados-banned-environment-damage-sustainable-cafe-food-cooking-a8663526.html|access-date=15 March 2021}}</ref><ref>{{Cite news|last1=Howell|first1=Madeleine|last2=May|first2=Gareth|date=4 April 2019|title=The hidden cruelty of the cashew industry – and the other fashionable foods that aren't as virtuous as they appear|work=[[The Daily Telegraph|The Telegraph]]|url=https://www.telegraph.co.uk/food-and-drink/news/healthy-foods-that-are-ruining-the-environment/|access-date=15 March 2021}}</ref><ref>{{Cite episode|title=The Avocado War|series=Rotten|series-link=Rotten (TV series)|network=[[Netflix]]|date=4 October 2019|season=2|number=1|url=https://www.netflix.com/title/80146284}}</ref>
-==Variations==
-Variations include avocado on [[sweet potato]] toast,<ref>{{cite web|title=Avocado Bruschetta on Sweet Potato Toast|url=http://australianavocados.com.au/recipes/avocado-bruschetta-sweet-potato-toast|url-status=dead|archive-url=https://web.archive.org/web/20190213010111/http://australianavocados.com.au/recipes/avocado-bruschetta-sweet-potato-toast|archive-date=13 February 2019|access-date=23 April 2017|website=Australian Avocados|publisher=Hort Innovation}}</ref> avocado and [[Vegemite]] toast,<ref>{{cite web|title=Avocado and Vegemite Toast|url=http://australianavocados.com.au/recipes/avocado-and-vegemite-toast|url-status=live|access-date=15 March 2021|website=Australian Avocados|publisher=Hort Innovation|archive-url=https://web.archive.org/web/20170225074713/http://australianavocados.com.au/recipes/avocado-and-vegemite-toast |archive-date=2017-02-25 }}</ref> [[French toast]] with avocado and Parmesan,<ref>{{cite web|title=French Toast with Avocado & Shaved Parmesan|url=http://australianavocados.com.au/recipes/french-toast-avocado-shaved-parmesan|url-status=live|access-date=15 March 2021|website=Australian Avocados|publisher=Hort Innovation|archive-url=https://web.archive.org/web/20170423154822/http://australianavocados.com.au/recipes/french-toast-avocado-shaved-parmesan |archive-date=2017-04-23 }}</ref> avocado toast [[Soldiers (food)|fingers]] with [[soft-boiled egg]]s,<ref>{{cite web|title=Avocado Toast Finger with Soft-Boiled Eggs|url=http://australianavocados.com.au/recipes/avocado-toast-finger-soft-boiled-eggs|url-status=dead|archive-url=https://web.archive.org/web/20190213005755/http://australianavocados.com.au/recipes/avocado-toast-finger-soft-boiled-eggs|archive-date=13 February 2019|access-date=24 April 2017|website=Australian Avocados|publisher=Hort Innovation}}</ref> avocado and [[baked beans]] on toast,<ref>{{cite web|title=Avocado and Baked Beans on Toast|url=http://australianavocados.com.au/recipes/avocado-and-baked-beans-toast|url-status=dead|archive-url=https://web.archive.org/web/20190213064149/http://australianavocados.com.au/recipes/avocado-and-baked-beans-toast|archive-date=13 February 2019|access-date=23 April 2017|website=Australian Avocados|publisher=Hort Innovation}}</ref> and avocado and [[feta]] smash{{Clarify|reason=WHAT IS THE DIFFERENCE BETWEEN MASHED AND SMASHED, IF ANY? ARE THEY SYNONYMOUS?|date=January 2024}} on toasted rye.<ref>{{cite web|title=Avocado and Feta Smash on Toasted Rye|url=http://australianavocados.com.au/recipes/avocado-and-feta-smash-toasted-rye|url-status=live|access-date=15 March 2021|website=Australian Avocados|publisher=Hort Innovation|archive-url=https://web.archive.org/web/20170421111353/http://australianavocados.com.au:80/recipes/avocado-and-feta-smash-toasted-rye |archive-date=2017-04-21 }}</ref> Another common variation is toast with smashed avocados, soft-boiled egg, and other toppings, often including hot sauce.<ref>{{cite web|last=Krista|date=15 May 2017|title=Smashed Avocado Toast with Soft Boiled Egg|url=https://www.joyfulhealthyeats.com/avocado-toast-with-soft-boiled-egg/|url-status=live|access-date=15 March 2021|website=Joyful Healthy Eats|archive-url=https://web.archive.org/web/20170519205230/http://www.joyfulhealthyeats.com:80/avocado-toast-with-soft-boiled-egg/ |archive-date=2017-05-19 }}</ref>
-== Economy ==
 {{see|Middle-class squeeze}}
+Some writers argue that its popularity overlaps with the [[clean living movement]].<ref name="Goldfield">{{cite magazine |last1=Goldfield |first1=Hannah |title=The Trend is Toast |url=http://www.newyorker.com/culture/culture-desk/the-trend-is-toast |url-status=live |archive-url=https://web.archive.org/web/20140722084649/http://www.newyorker.com/culture/culture-desk/the-trend-is-toast |archive-date=2014-07-22 |access-date=1 March 2017 |magazine=[[The New Yorker]] |publisher=[[Conde Nast]]}}</ref> The fad has reportedly increased the price of avocados.<ref>{{Cite news |last=Verhage |first=Julie |date=8 May 2017 |title=From unicorns to avocado toast, hipster fads jack up food prices |url=http://www.chron.com/life/food/article/From-unicorns-to-avocado-toast-hipster-fads-jack-11130208.php |access-date=20 May 2017 |work=[[Houston Chronicle]]}}</ref><ref>{{cite web |last=Brown |first=Genevieve Shaw |date=8 September 2014 |title=Why Avocado Toast Is the Hottest New Breakfast Food |url=https://abcnews.go.com/Lifestyle/avocado-toast-hottest-breakfast-food/story?id=25216095 |url-status=live |archive-url=https://web.archive.org/web/20140909024930/http://abcnews.go.com/Lifestyle/avocado-toast-hottest-breakfast-food/story?id=25216095 |archive-date=2014-09-09 |access-date=8 March 2017 |work=[[ABC News]]}}
-In Australia in late 2016, consumption of avocado smashed on toast became a target of criticism, after columnist [[Bernard Salt]] in ''[[The Australian]]'' wrote an article about how "young people order smashed avocado with [[Feta cheese|crumbled feta]] on [[Whole grain bread|five-grain toasted bread]] at $22 a pop and more", arguing that they should be saving to buy a house instead.<ref>{{cite news|last1=Salt|first1=Bernard|title=Evils of the hipster cafe|url=http://www.theaustralian.com.au/life/weekend-australian-magazine/moralisers-we-need-you/news-story/6bdb24f77572be68330bd306c14ee8a3?nk=1f7759ddbc22a8fc1ffd128b4c74b353-1490656841#itm=taus%7Cnews%7Caus_authors_index%7C1%7Cauthors_storyBlock_headline%7CMoralisers%2C_we_need_you!%7Cindex%7Cauthor&itmt=1476580893995|access-date=27 March 2017|work=The Australian|date=16 October 2016}}</ref> (Salt later said that his piece was intended to humorously satirise the conservative attitudes of [[baby boomer]]s.<ref>{{cite news |last1=Salt |first1=Bernard |title=Tweet all you like, but avo look at what was written |url=http://www.theaustralian.com.au/business/opinion/bernard-salt-demographer/if-im-giving-you-the-pits-take-it-with-a-grain-of-salt/news-story/abec27c111e2920d3878633854497cd6 |access-date=14 September 2023 |work=The Australian |date=21 October 2016}}</ref>)
+</ref> The popularity and demand for avocados has placed unprecedented pressure on the environment, leading to a reaction by some environmentally aware cafés, which have now removed avocado toast from their menus.<ref>{{Cite news |last=Barr |first=Sabrina |date=2 December 2018 |title=Avocados banned from trendy cafes over environmental concerns |url=https://www.independent.co.uk/climate-change/news/avocados-banned-environment-damage-sustainable-cafe-food-cooking-a8663526.html |access-date=15 March 2021 |work=[[The Independent]]}}</ref><ref>{{Cite news |last1=Howell |first1=Madeleine |last2=May |first2=Gareth |date=4 April 2019 |title=The hidden cruelty of the cashew industry – and the other fashionable foods that aren't as virtuous as they appear |url=https://www.telegraph.co.uk/food-and-drink/news/healthy-foods-that-are-ruining-the-environment/ |access-date=15 March 2021 |work=[[The Daily Telegraph|The Telegraph]]}}</ref><ref>{{Cite episode |title=The Avocado War |url=https://www.netflix.com/title/80146284 |series=Rotten |series-link=Rotten (TV series) |network=[[Netflix]] |date=4 October 2019 |season=2 |number=1}}</ref>
-[[Millennials]] countered that they felt "a sense of futility" in saving for a house with the high cost of housing in Australia,<ref>{{cite news|last1=Taylor|first1=David|title=Millennials hit back at housing claims in 'smashed avocado' debate|url=http://www.abc.net.au/news/2016-10-17/millennials-weigh-in-on-property-ownership-debate/7940170|access-date=27 March 2017|work=ABC News|date=17 October 2016|language=en-AU}}</ref> and the ''Sydney Morning Herald'' calculated that a person saving $66 a week on brunch while property prices continued to rise year on year would only be able to afford a 10% house deposit in [[Hobart]], with all other capital cities being unaffordable.<ref>{{cite news|last1=Fitzsimmons|first1=Caitlin|title=Avocado economics for first-home buyers|url=http://www.smh.com.au/money/saving/avocado-economics-for-firsthome-buyers-20161021-gs7ti7.html|access-date=27 March 2017|work=[[The Sydney Morning Herald]]|date=23 October 2016}}</ref> Furthermore, cafés were said to have become the primary space for millennials to catch up with their friends.<ref>{{Cite news|last=Connellan|first=Nick|date=17 October 2016|title=The Smashed Avocado Generation|language=en|work=Broadsheet|url=https://www.broadsheet.com.au/sydney/food-and-drink/article/smashed-avocado-generation|access-date=20 May 2017}}</ref> In the wake of the controversy, several cafés offered 'discount' versions of smashed avocado.<ref>{{cite news|title=Cafes offer discounted smashed avo to help millennials save for house|url=http://www.abc.net.au/news/2016-10-19/smashed-avocado-australian-cafes-offering-discounts/7945014|access-date=27 March 2017|work=ABC News|date=19 October 2016|language=en-AU}}</ref> Home lender ME bank started a home loan campaign with the slogan "Have your smashed avo and eat it too".<ref>{{cite news|title=Don't mess with our smashed avo|url=http://www.theaustralian.com.au/life/columnists/bernard-salt/millenials-react-to-bernard-salts-attack-on-smashed-avo/news-story/a0e8473f9e80663d7569364930aa0321?nk=1f7759ddbc22a8fc1ffd128b4c74b353-1490657348|access-date=27 March 2017|work=The Australian|date=18 October 2016}}</ref>
+In Australia in late 2016, consumption of avocado smashed on toast became a target of criticism, after columnist [[Bernard Salt]] in ''[[The Australian]]'' wrote an article about how "young people order smashed avocado with [[Feta cheese|crumbled feta]] on [[Whole grain bread|five-grain toasted bread]] at $22 a pop and more", arguing that they should be saving to buy a house instead.<ref>{{cite news|last1=Salt|first1=Bernard|title=Evils of the hipster cafe|url=http://www.theaustralian.com.au/life/weekend-australian-magazine/moralisers-we-need-you/news-story/6bdb24f77572be68330bd306c14ee8a3?nk=1f7759ddbc22a8fc1ffd128b4c74b353-1490656841#itm=taus%7Cnews%7Caus_authors_index%7C1%7Cauthors_storyBlock_headline%7CMoralisers%2C_we_need_you!%7Cindex%7Cauthor&itmt=1476580893995|access-date=27 March 2017|work=The Australian|date=16 October 2016}}</ref> (Salt later said that his piece was intended as satire, <ref>{{cite news |last1=Salt |first1=Bernard |title=Tweet all you like, but avo look at what was written |url=http://www.theaustralian.com.au/business/opinion/bernard-salt-demographer/if-im-giving-you-the-pits-take-it-with-a-grain-of-salt/news-story/abec27c111e2920d3878633854497cd6 |access-date=14 September 2023 |work=The Australian |date=21 October 2016}}</ref> however, the article was interpreted as criticizing the dish as a symbol of frivolous spending. [''[[Wikipedia:NOTRS|source needed]]'']
-[[Tim Gurner]], a 35-year-old Australian property developer, stated in May 2017 that millennials should not be buying smashed avocado and $4 [[latte]]s in their pursuit of home ownership.<ref>{{Cite news|last=Reid|first=David|date=16 May 2017|title=Millionaire says millennials should stop buying avocado in order to buy dream home|work=[[CNBC]]|url=https://www.cnbc.com/2017/05/16/millionaire-millennials-avocado-property-coffee.html|access-date=15 March 2021}}</ref><ref>{{Cite news|last=Cummings|first=William|date=16 May 2017|title=Millionaire to Millennials: Your avocado toast addiction is costing you a house|work=[[USA Today]]|url=https://www.usatoday.com/story/money/2017/05/16/millionaire-tells-millennials-your-avocado-addiction-costing-you-house/101727712/|access-date=15 March 2021}}</ref><ref>{{Cite news|last=Levin|first=Sam|date=15 May 2017|title=Millionaire tells millennials: if you want a house, stop buying avocado toast|work=[[The Guardian]]|url=https://www.theguardian.com/lifeandstyle/2017/may/15/australian-millionaire-millennials-avocado-toast-house|access-date=15 March 2021}}</ref><ref>{{Cite news|last=Horowitz|first=Julia|date=15 May 2017|title=Millionaire to millennials: Lay off the avocado toast if you want a house|work=[[CNN]]|url=https://money.cnn.com/2017/05/15/news/millennials-home-buying-avocado-toast/index.html|access-date=15 March 2021}}</ref><ref>{{cite news|title='Don't buy $19 smashed avocado': Melbourne property tycoon hammers millennials over spending habits|url=http://www.9news.com.au/national/2017/05/15/08/39/melbourne-property-tycoon-hammers-millennials-over-spending-habits|access-date=20 May 2017|work=[[Nine News|9News]]|date=15 May 2017}}</ref> In response to this, it was estimated that the savings of forgoing avocado on toast would be an estimated €500 annually, and that at this rate it would take over 500 years to save for a house in Ireland, at current market prices.<ref>{{Cite news|last=Jones|first=Fionnuala|date=17 May 2017|title=Here's how much avocado toast equates to a house in Ireland|language=en-GB|work=News Talk|url=http://www.newstalk.com/reader/47.301.343.1291/99144/0/|url-status=dead|access-date=20 May 2017|archive-url=https://web.archive.org/web/20170521083717/http://www.newstalk.com/reader/47.301.343.1291/99144/0|archive-date=21 May 2017}}</ref> This use of avocado toast has been likened to [[David Bach (author)|David Bach]]'s "Latte Factor".<ref>{{cite news|last1=Burkeman|first1=Oliver|title=Will you be able to afford a flat if you stop buying avocado toast?|url=https://www.theguardian.com/lifeandstyle/2017/dec/08/afford-flat-stop-buying-avocado-toast-spending|access-date=23 April 2018|work=The Guardian|date=8 December 2017|language=en}}</ref>
 ==See also==

v t e Avocados
Culinary usage	Avocado oil Avocado sauce Avocado soup Avocado toast Deep-fried avocado Féroce Guacamole Western-style sushi California roll Rainbow roll Seattle roll
Cultivation	Diseases Cultivars Brogden Choquette Hass Lula Maluma Monroe By location Mexico List
Related topics	AvoDerm California Avocado Commission California Avocado Society
Avocado Avocado dishes